Unit 10

Skills Audit

Jobs in Media

Animator:

An animator in the media creates visual sequences, such as characters, objects, and backgrounds, that simulate movement and bring stories to life for various platforms like film, television, and video games. Their core responsibilities include developing concepts and storyboards, designing and drawing characters and scenes, utilizing animation software for 2D, 3D, or other animation techniques, and collaborating with teams to meet project goals under tight deadlines. 

TV or film assistant director:

In the UK, an Assistant Director (AD) plays a similar role to their counterparts in the U.S, overseeing the set’s logistics, managing the schedule, coordinating the crew, and ensuring that everything runs on time. The AD is essential in maintaining communication between the director, cast, and crew, helping to keep the production on track and within budget. Skills required include excellent organizational and leadership abilities, multitasking, problem-solving, and strong communication. While formal qualifications are not mandatory, many ADs come from backgrounds in film or theatre production, often gaining experience as runners or in other entry-level roles. Some may also have degrees in film production, media studies, or related fields.

In terms of pay, the salary for an Assistant Director in the UK can vary based on experience, the scale of the production, and whether it's a low-budget indie project or a large studio production. On average, a Trainee AD might earn around £20,000 to £25,000 a year, while more experienced ADs can earn between £30,000 and £60,000. For high-profile productions or seasoned professionals, salaries can rise to £70,000 or more, particularly for 1st ADs (the lead AD on set). Rates can also be calculated on a daily basis for freelance work, ranging from £150 to £300 per day, depending on experience.

TV or film camera operator:

A TV or Film Camera Operator is responsible for operating the camera during production, capturing the visual elements of a scene according to the director's vision. They work closely with the director of photography (DoP) to set up shots, select angles, and ensure proper framing, focus, and movement of the camera. Skills required include technical proficiency with cameras and equipment, a good understanding of composition and lighting, and the ability to work under pressure in a fast-paced environment. While formal qualifications are not always necessary, many camera operators have a background in film, media, or photography, often gained through film school, apprenticeships, or hands-on experience on set. Pay for a camera operator can vary based on experience and the production's scale, with entry-level positions earning around £25,000 to £35,000 annually in the UK. Experienced camera operators working on high-budget films or TV shows can earn upwards of £50,000 to £70,000 or more per year, with daily rates for freelance operators ranging from £250 to £600.

Video editor:

A video editor is responsible for taking raw footage and transforming it into the final product, aligning with the director's vision. This involves cutting, arranging, and refining clips, adjusting sound, adding visual effects, and ensuring the pacing and flow of the story. Editors also work closely with sound engineers, colorists, and graphic designers to enhance the overall production. Skills required include proficiency with editing software (like Adobe Premiere Pro, Avid Media Composer, or Final Cut Pro), attention to detail, a good sense of storytelling, and the ability to work under deadlines. While formal qualifications aren't always needed, many video editors have degrees or diplomas in film, media production, or related fields. Entry-level video editors in the UK can expect to earn around £20,000 to £30,000 annually, while experienced editors can make between £40,000 and £60,000. For top-tier editors or those working on large productions, salaries can reach £70,000 or more, with freelance rates varying from £150 to £400 per day.

Audience Profile

Investigate what an audience profile is

An audience profile is a detailed description of the specific group of people a piece of content, product, or service is intended to reach. It typically includes demographic information such as age, gender, location, income level, education, and occupation. It may also cover psychographic details like interests, values, attitudes, lifestyle choices, and buying behavior. Audience profiles help creators and marketers understand who their audience is so they can tailor their messaging effectively.

Explain why it is useful

Creating and using audience profiles is useful because it helps businesses and content creators communicate more directly and persuasively with their target audience. By knowing exactly who they are trying to reach, they can choose the most appropriate language, tone, channels, and content. This leads to better engagement, more conversions, and greater customer satisfaction. It also helps save time and money by avoiding a generic approach that may not appeal to the intended audience.

Example

Young Professionals – Aged 25–35, living in urban areas, working in tech or finance, earning $60,000–$90,000 per year, values convenience and innovation, interested in fitness and travel.

Stay-at-Home Parents – Aged 30–45, primarily female, suburban residents, focused on child development, health, and home products, active on Facebook and Pinterest.

High School Students – Aged 15–18, interested in gaming, fashion, and social media trends, mostly use platforms like TikTok and Instagram, respond well to short, visually engaging content.

Client Contact and Work I - Overall Planned

I recently had the opportunity to work with a client from my boxing gym, one of the professionals named Tyrese Thomas. He messaged me on iMessage asking if I could help him film a short sponsorship promo video for his friend’s clothing brand, C Style. It was an exciting opportunity to demonstrate not only my filming skills but also my creative eye behind the camera. From the start, Tyrese and his friend gave me full creative freedom, which made the whole process feel natural and enjoyable. I planned and captured a variety of shots, from dynamic movement clips to more composed and stylized angles, to add depth and visual variety to the final video. Being trusted to take the lead on how things looked and felt gave me a lot of confidence and allowed me to really push my creativity.

The shoot itself was fun and collaborative, and the vibe on set was laid-back yet focused. Tyrese and his friend were both super easy to work with, open to ideas, and encouraging throughout the process. Once filming wrapped up, I jumped into the editing phase, which ended up being both the most challenging and most rewarding part. Editing required constant communication with Tyrese to make sure the visuals aligned with his vision for the brand. There were several revisions, tweaks, and moments of trial and error, especially when deciding on effects, transitions, and pacing. I experimented with different genres, visual effects, and styles to find what best represented the brand’s identity.

Originally, I used a bold yellow text for the C Style branding, but later the artist sent me an actual logo image. Incorporating it wasn’t easy, the background was low quality and difficult to isolate, but after some creative problem-solving and editing, I was able to clean it up, remove the background, and integrate it smoothly into the video. That part was tricky but rewarding, as it elevated the professionalism of the final product. Once everything was in place and the final video was sent off, Tyrese and his friend were absolutely thrilled with the outcome. Seeing their reaction made the whole process even more satisfying. Overall, it was a great project that not only helped me grow as a videographer and editor but also strengthened my connection with local creatives and athletes. I’m extremely proud of what I crafted and excited for more opportunities like this in the future.

Client Contact and Work ii - Produced Work

Targeted audience 

The targeted audience for the C Style promo video was primarily young, fashion-conscious individuals who are passionate about streetwear and urban culture. This group tends to value authenticity, creativity, and brands that represent a lifestyle rather than just clothing. Knowing this, I tailored the filming style and editing choices to appeal to a vibrant, energetic crowd that resonates with bold visuals, dynamic movement, and modern aesthetics. The aim was to capture the essence of C Style as a fresh, relatable brand that connects with people who appreciate both style and individuality. By focusing on this audience, the video not only highlights the clothing but also tells a story that speaks directly to their tastes, interests, and the culture they identify with.

Means of Communications

When working on the promo video for my client, communication played a key role in keeping the project efficient and creative. We primarily used iMessage as our main means of communication, as it offered a balance of professionalism and spontaneity that fit the fast-paced nature of the project. The platform made it easy to exchange ideas, share updates, and provide quick feedback without the formality or delays that can come with email. It also served as a convenient space to deliver video drafts, clips, and final products directly, allowing us to maintain momentum and ensure that every detail of the promo aligned with his vision and personal brand.

Client Contact and Work iii - Final Products

Client work

Evaluation - Client feedback

The client’s feedback on the final promo video was overwhelmingly positive. He expressed genuine satisfaction with how the project captured both his personality and his professional image as a boxer. He particularly appreciated the pacing, energy, and visual storytelling that reflected his journey and dedication to the sport. His enthusiasm was clear, he was eager to share the video with others at the gym and within his network, proud to showcase the finished product as a representation of his brand. Seeing his excitement and confidence in the final result was a rewarding confirmation that the creative direction and collaboration had truly paid off.

 

Audience feedback

He's yet to release the video as he needs to link it to his sponsors website however the website is currently under maintenance and he's trying to get it back up and running as soon as possible.

My client, Tyrese, has shown the video to the business sponsoring him and they were thrilled to see the finished product. He also posted a small sneak peak on his instagram story and the reviews received were positive, many people liked it and asked for the full video.

Individuals who are most likely to see the promotional video are close people to myself and Tyrese such as members in my boxing gym as well as their connections and followings. This could be beneficial to both me and Tyrese through exposure to a variety of diverse crowds, further pushing our content and skills out there to a wider audience and not just boxers alike. These are a few of the people who will see and spread the content and they liked what had been presented.

Review and Reflecting

Creating a promo video for a client at my boxing gym was a really fun and rewarding experience. I was given a lot of freedom to be creative, which allowed me to try different editing styles, play with pacing, and experiment with new ideas. From capturing intense training moments to showing the client’s personality, the whole process felt natural and exciting, and it helped me grow as a filmmaker.

Along with the creative side, the project helped me make connections in the gym and gave me some useful exposure. Working closely with the client and trainers gave me a more in-depth look at the gym’s atmosphere and the dedication behind it. Overall, the experience was fun, simple, and meaningful, and I’m genuinely proud of how the final video turned out.

The research used for the audience profiling came from the most observed music on social media platforms and new tracks that were recently released. This was really helpful as it provided a good insight to what was trending and what will make the targeted demographic pay attention and engage, this also helped me notice how different genres attract different groups and minority groups in age brackets. For example there are people in my age group who would enjoy, country music or rock n roll or anything that's not rap however there are many people who are in agreement with the shared music taste rap, being the vast majority.

I targeted the vast majority of said group, the genre and style of the music was rap, not drill or anything violent but something that sounds aggressive but light hearted which suited the video and overall atmosphere I was aiming to capture. For training videos or anything that has to do with combat sports or hardship, grimy, intensive music fits as it matches the attitude and intensity. What I strongly thought matched the attitude of the video was 'Sorry Rach - by Stormzy' as it was somewhat fast pace and had the intensity in certain parts of the track. This was also trending in the boxing community on instagram, with one of the pro boxers from my gym, Ahmed Hatim, using the track. On a video celebrating his recent win against a British prospect and the English lightweight champion final eliminator. After seeing this video I also wanted to emulate the feeling the video gave me.